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Nurofen Shopper
Playbook
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ROLE
POSM product launch concept design and strategies
COMPANY
Reckitt Benckiser APAC
DASS-Inc Singapore
2020
PROJECT CREDITS
DASS Inc Singapore and Capetown team
Global Client Management Director: Edith Lim, Creative Director: Justin Cheong and
Kaile Ching, Project Manager: Yinning Ng, Product and Industrial Designers: Darryn Pieters, Diego Azevedo
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