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Nurofen Shopper
Playbook

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ROLE

POSM product launch concept design and strategies

COMPANY 

Reckitt Benckiser APAC
DASS-Inc Singapore
2020

PROJECT CREDITS

DASS Inc Singapore and Capetown team
Global Client Management Director: Edith Lim, Creative Director: Justin Cheong and

Kaile Ching, Project Manager: Yinning Ng, Product and Industrial Designers: Darryn Pieters, Diego Azevedo

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